Personal Summary
I’m a good fit for businesses who need a well rounded creative marketer to help achieve their business goals.
I have experience in most marketing and business fundamentals. Willing to learn and train for specific software or platforms used by an organization. Empathy, creative thinking, and customer service are my greatest strengths.
I can build websites that focus on a good user experience, a well organized layout, and on-page seo content. I can create written copy and creative assets for websites, advertisements, and social media that reflect the brand’s voice. I can help customers with ongoing content management for websites and advertising campaigns. I can often find solutions for unique business challenges and problems that arise.
I also provide great customer service and help ensure client success using a problem/needs consultative approach, whether it be for support or upselling. It’s not rocket science, you just have to sincerely listen to customers and provide a solution that fits their needs, relieves pain points, or makes their life better in some way. In simple terms, understand what the world looks like from their point of view and help them understand how a product, service, or business can help make their world better. If true customer empathy is at the core of business, marketing, product development, and customer service, brands will be able to connect with customers and retain their business.
Skills & Experience
- Web Design
- WordPress
- Elementor
- Basic CSS
- Basic HTML
- Digital Marketing
- Content Management
- Facebook Ads
- Google Ads
- On Page SEO
- Graphic Design
- Video Editing
- Photoshop
- Premier Pro
- After Effects
- CRM
- Hubspot
- PipeDrive
- Slack
- Zoom
Work Experience
Year
2020-Present
Company
Let’s Connect Media
Let’s Connect Media provides web design, digital marketing, copywriting, video, and graphic design services.
Title & Responsibilities
Owner
- Web Design
- Digital Marketing
- Google Ads
- FaceBook Ads
- Content Management
- Video & Graphic Design
- Website Hosting
Job Description
A one-person boutique agency that caters to clients’ specific needs with a focus on web design, digital marketing, copywriting, & content management. Other services include: video editing, graphic design, after-effects, custom applications or solutions for specific needs.
Year
2014-2019
Company
Jack of Trade Apps, JOTA Radio Apps
Jack of Trade Apps offered custom software development for mobile applications, web applications, and digital marketing services. JOTA Radio Apps was a mobile app for radio stations and was a stand alone SAAS product.
Title & Responsibilities
Vice President Marketing & Sales
- Web Design
- Google Ads
- Email Marketing
- Video & Graphic Design
- Outbound sales
- Client onboarding
- Customer Success
Job Description
I joined Jack of Trade Apps in the early stages of its start-up and stepped on as Vice President of Marketing and Sales. I helped bring digital marketing services to the company which expanded our offerings and grew our client base. We soon joined a business incubator program through Clarkson University, which had several other businesses and start-ups working on their own projects. We became a primary source for web design projects and software development for incubator members. With a steady source of cash flow we decided to build our own SAAS product. We collaborated on product development and JOTA Radio Apps was born. Our mobile application offered radio stations an easy to use platform for managing their live streams, news feeds, events, and other features in their mobile app. We hired another sales person and soon had new clients throughout the U.S. A couple years down the road the owner decided to refocus the company on software with a small team of developers. The JOTA Radio App product line was sold. I purchased the other half of the business which held the website, digital marketing, and hosting clients. I created my new business ‘Let’s Connect Media’ and transitioned clients to their new home.
Year
2012-2014
Company
Waters Communication
Waters Communication broadcasts radio stations B-99.3 and ESPN 1470.
Title & Responsibilities
Sales & Copywriting
- New Business Development
- Client management
- Copywriting
- Coordinating sound & voice talent for commercials
Job Description
A local radio station had just been sold and was going through a complete rebranding.They were hiring new sales reps so I thought this would be a good opportunity to broaden my marketing experience. It was a lot of fun to work with the crew and experience the behind the scenes production. More importantly, I gained a lot of experience from our sales manager which really helped to grow my accounts. My copywriting skills also improved. Learning to boil my message down to a 30 second spot was a copy writing great exercise. It helped me to condense my message and make it more efficient. This carried over into the digital realm where your advertising copy also needs to be short and concise.
Year
2009-2012
Company
Cari-Mor LLC
Cari-Mor LLC was the manufacturer of the Cari-Mor Truck Bed Extension and Cargo Carrier. This product is a patented aftermarket accessory for pick-up trucks and SUV’s.
Title & Responsibilities
Marketing Director / Shareholder
- Branding & Market Strategy
- Graphic & Ad Design
- Photography
- Digital Marketing
- Product Catalogs
- Trade Show Management
- Sales & Client Relations
- Business Operations
Job Description
I was fortunate to play an active role in many different aspects of the business, including: meeting with high level patent and corporate attorneys, heads of manufacturing companies, product designers, and buyers from large retail corporations. I coordinated our attendance at the SEMA show, the largest industry trades show in Las Vegas. I organized our appearance on a national television show, put together photo shoots, built product catalogs, and led all other marketing activities. I learned about pricing, margins, distribution, manufacturing, legal, and much more. I’m grateful for these experiences because they helped broaden my understanding of how business, marketing, product development, and all other aspects of business simultaneously work together.
Year
2009-2019
Company
NNY Marketplace
The NNY Marketplace offered marketing and business consulting services for companies located in Northern New York.
Title & Responsibilities
Owner
- Web Design
- Digital Marketing
- Marketing & Consulting
- Video and Graphic Design
- Photography
Job Description
The NNY Marketplace was the DBA I used for marketing and consulting work. A one person agency that provided a full suite of marketing and advertising services including: web design, ad design, photography, graphic design, trade show management, media buying, and more. I helped clients market their businesses through a variety of mediums including: digital, print, radio, billboards, and trade show events. I created all the advertisements and marketing material for all my projects. For the next 10 years I would work both as an employee and self employed contractor for different businesses and start-ups.
Year
2004-2008
Company
Bass Contracting LLC
Bass Contracting provides general contracting and construction services.
Title & Responsibilities
Office Manager & Assistant
- Carpenter Assistant
- Office Management
- Website Management
- Marketing
Job Description
I joined my father’s general contracting business shortly out of college. I helped with on-site projects and managed marketing and office related activities.
Year
1998-2004
College/University
Lemoyne College
Degree
BA Business Management / Concentration in Marketing
